Wildberries, together with travel operator Fun&Sun, opens the first hotel under its brand in Turkey, called WB Travel. Reception of the first guests is planned to begin on May 1. This is stated in the press release of the combined company Wildberries&Russ.
"The WB Travel service of the RWB company (Wildberries & Russ combined company), together with the strategic partner Fun&Sun tour operator, is opening a hotel operating under the WB Travel brand in Turkey. Travelers can already book a room through the Wildberries app and the Fun&aSun website," the message states.
In January, the company announced the opening of the first hotel operating under its brand in Egypt. It will start receiving guests from February 15, 2026.
