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ARARAT special evening dedicated to Charles Aznavour's 100th birthday


On May 20, the legendary Armenian brandy ARARAT presented "ARARAT Charles Aznavour Signature Blend" dedicated to maestro Charles Aznavour. Maestro's Centennial" event, which took place in the "One & Only" theater of Dwin Hotel.
ARARAT Charles Aznavour Signature Blend. Maestro's Centennial" event is a unique tribute to the incomparable musician, artist, philanthropist and diplomat Charles Aznavour, as well as another occasion to explore the maestro's immense legacy and new frontiers of mastery.
Even from the threshold of the theater, the guests were completely enveloped in Aznavour's mood, his works and the warmth that the maestro shared wholeheartedly with the whole world during his entire creative path.
One of the characteristic moments of the evening was the experience that revealed the emotional world of the maestro. In this way, the guests, sharing their impressions, were able to create the "Episode" that made their evening memorable through artificial intelligence within minutes.
The special platform developed by ARARAT is an emotional unique addition to the joint project initiated by ARARAT and Charles Aznavour in 2017, which resulted in the creation of ARARAT Charles Aznavour Signature Blend cognac.
The exclusive blend consists of rare vintage spirits that reflect the most important moments of Charles Aznavour's creative career.1956. Notes of the first victoryCharles Aznavour's debut at the Olympia concert hall in Paris1960. Notes of world fame Creation of the song "Je m'voyais déjà", thanks to which Charles Aznavour became famous throughout the world1981. Notes of eternal love The creation of the classic hit "Une vie d'amour" (Eternal love) ARARAT Charles Aznavour Signature Blend cognac exclusive coupage complements the spirits of these years, summing up all the reflection of Aznavour's heritage in a knot of delicate cognac flavor notes. Guests had the opportunity to discover ARARAT Charles Aznavour Signature Blend brandy during the tasting organized during the event.

One of the bright cognacs of the ARARAT ultra-premium series, ARARAT Charles Aznavour Signature Blend cognac, is presented in all the main markets of the ARARAT brand and is distinguished by its elegant packaging, the artistic solutions of which were approved by the maestro himself, whose signature, becoming an integral part of the design, crowns the collaboration of two Legends. On the occasion of Charles Aznavour's 100th birthday, elegant additions were made to the cognac packaging to highlight this symbolic year.
"A man who shaped an entire era, a man-legend, a symbol of Armenian and French chanson, the best pop artist of the century according to Times, an artist, a humanist. Conversations about Aznavour know no time and boundaries. He is timeless, but eternally modern. He sang for everyone, while having a conversation with each of us. When talking about himself, he said that it was his duty and personal desire to share with sincerity and tenderness. Today we honor Aznavour and bow to the eternal love, sincerity and craftsmanship that he so selflessly shared. I am extremely happy that in this significant year, ARARAT Armenian cognac together with "Aznavour" Foundation is also sponsoring a whole series of events dedicated to the maestro. I am sure that the Legend will live forever. And the joint history with ARARAT will continue to reveal the new edges of the Legends," said Sergey Khachatryan, Executive Director of the Yerevan Brandy Factory.

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