Yerevan State University and "AWE Consulting" LLC, the exclusive representative of "Kotler Impact" company in the CIS countries, signed a memorandum of cooperation in order to implement joint projects.
the memorandum was signed by YSU Rector Hovhannes Hovhanisyan, Dean of YSU Faculty of Economics and Management Karlen Khachatryan and Regional Director of "AWE Consulting" LLC, the exclusive representative of "Kotler Impact" company in CIS countries, Mary Grigoryan.
The purpose of the memorandum is to establish partnership relations between the parties and implement a number of joint projects. As a result of the cooperation, "Fundamentals of modern marketing. "Armenian Edition" book.
YSU Faculty of Economics and Management Dean Karlen Khachatryan, highlighting such cooperation, noted that it will help create opportunities for students to participate in various marketing events.
"It is planned to develop a textbook based on the path and history of Armenian marketing companies, which will be created by the staff of the faculty. After that, we will give students the opportunity to study with that training manual, because before this, during various courses related to marketing, examples of large international companies were presented to the students at the faculty. The manual is distinguished by this, because it is very important for our students to get acquainted with the success stories and approaches of Armenian companies," said Khachatryan.
According to Meri Grigoryan, the regional director of AWE Consulting LLC, the exclusive representative of Kotler Impact in the CIS countries, the success stories that will be published in the manual will be processed by YSU faculty members and will have academic content.
"The book will be published in two languages. The English version will be printed first, with about 10,000 copies. It will be sold all over the world, and then it will be translated into Armenian, after which we hope to be able to include the book in the educational programs of all Armenian universities," said Mary Grigoryan.
As a result of cooperation, YSU students will also receive tickets to the "World Marketing Conference".
