Euromedia24 on Play Store Euromedia24 on App Sore
BNB

$806.12

BTC

$118619

ADA

$0.784413

ETH

$3867.07

SOL

$181.38

29 °

Yerevan

28 °

Moscow

43 °

Dubai

18 °

London

28 °

Beijing

19 °

Brussels

24 °

Rome

23 °

Madrid

BNB

$806.12

BTC

$118619

ADA

$0.784413

ETH

$3867.07

SOL

$181.38

29 °

Yerevan

28 °

Moscow

43 °

Dubai

18 °

London

28 °

Beijing

19 °

Brussels

24 °

Rome

23 °

Madrid

A memorandum was signed between YSU and AWE Consulting, representative of Kotler Impact in CIS countries

Yerevan State University and "AWE Consulting" LLC, the exclusive representative of "Kotler Impact" company in the CIS countries, signed a memorandum of cooperation in order to implement joint projects.

the memorandum was signed by YSU Rector Hovhannes Hovhanisyan, Dean of YSU Faculty of Economics and Management Karlen Khachatryan and Regional Director of "AWE Consulting" LLC, the exclusive representative of "Kotler Impact" company in CIS countries, Mary Grigoryan.

The purpose of the memorandum is to establish partnership relations between the parties and implement a number of joint projects. As a result of the cooperation, "Fundamentals of modern marketing. "Armenian Edition" book.

YSU Faculty of Economics and Management Dean Karlen Khachatryan, highlighting such cooperation, noted that it will help create opportunities for students to participate in various marketing events.

"It is planned to develop a textbook based on the path and history of Armenian marketing companies, which will be created by the staff of the faculty. After that, we will give students the opportunity to study with that training manual, because before this, during various courses related to marketing, examples of large international companies were presented to the students at the faculty. The manual is distinguished by this, because it is very important for our students to get acquainted with the success stories and approaches of Armenian companies," said Khachatryan.

According to Meri Grigoryan, the regional director of AWE Consulting LLC, the exclusive representative of Kotler Impact in the CIS countries, the success stories that will be published in the manual will be processed by YSU faculty members and will have academic content.

"The book will be published in two languages. The English version will be printed first, with about 10,000 copies. It will be sold all over the world, and then it will be translated into Armenian, after which we hope to be able to include the book in the educational programs of all Armenian universities," said Mary Grigoryan.

As a result of cooperation, YSU students will also receive tickets to the "World Marketing Conference".

News

A F-35C fighter crashed in California near the US base of the US Navy
Medvedev answered Trump's hard criticism
Politico. Trump intends to set higher customs duties toward several partners
Malaysia's Prime Minister stated that Trump will take part in the 47th Asian summit in October
The Iranian Foreign Minister stated that negotiations with EU-3 have no more meaning
Tusk did not rule out that Sikorski could replace himself as Prime Minister
The United States must reimburse the damage caused by the blows to nuclear objects. Iranian Foreign Ministry
Ft. The delegation of the US Congress will visit Taiwan in August
We have not noticed how happy we are. Pashinyan
An earthquake was registered in Azerbaijan, which was felt in Sotk and Kut with a magnitude of 3
The United States will cooperate with Pakistan to develop oil reserves. Trump
Russia is ready to continue negotiations with Ukraine. Russian Foreign Ministry
Lula that Silva considered the US intervention in Brazil's judicial system unacceptable
The United States has set the largest sanctions over Iran over the past seven years
Canada will recognize Palestine in the UN General Assembly in September 2025
A simple political process, pre-election "moods". "Fact"
"This person fully seeks to establish monarchical categories." "Fact"
What is the situation at the checkpoints on the Armenian-Georgian border? "Fact"
Deputies, advisors, regional directors. Who is Romanos Petrosyan to release from the positions held at ENA? "PEOPLE"
The first female mayoral husband called the investigation. "PEOPLE"