Italian car manufacturer Ferrari is entering the crypto world. the company plans to issue a digital token (token), through which its most loyal customers will be able to participate in the auction of the Ferrari 499P model. This racing model won the 24 Hours of Le Mans three years in a row.
The initiative is intended for Ferrari's Hyperclub program, which unites around 100 exclusive customers, lovers of endurance racing. The Ferrari 499P Token issued for them will allow them to trade with each other and participate in closed auctions.
The release of the digital token is planned for the start of the 2027 World Endurance Championship.
