During the live broadcast, a beauty influencer (beauty filter) of a Chinese blogger "flew" for a few seconds, and along with that, according to media reports, tens of thousands of subscribers "flew" her from the blog. History reminds us again that online beauty depends on one button. Announces"iznanka.news"the
In a short video that has gone viral on social networks, the broadcaster looks exactly as he is familiar to his audience: even skin tone, "ideal" features, slightly pale. And then, a blink and the filter disappears, and the screen reveals a real face, more alive, less "plastic". After a moment, the effect returns, but the moment has already happened.
Several periodicals report that since then he has lost about 140,000 subscribers. The comments are polarized. some accused him of being a fraud, while others, on the contrary, said that he looked more human without a filter and that his "artificial perfection" radiated coldness.
Such stories happen regularly. In 2019, Chinese streamer Qiao Biluo was "exposed" due to a technical failure. viewers saw that a middle-aged woman was hiding behind the image of a young woman, and this also became a scandal. A few years ago, Bold Glamor was a hot topic on TikTok. the filter "rewrote" people's appearance so powerfully that users demanded restrictions.
The hidden side
Filters are often called "innocent cosmetics", but this is more of a scenario. they do not beautify, but replace the role. And when the script breaks down for a second, people suddenly realize that they are not watching a person, but an image that can be turned off.
