The free concert in Rio de Janeiro, during which Lady Gaga will perform, has significantly stimulated the demand for domestic flights in Brazil. More than 1.6 million people are expected on a capacakaba beach this weekend to participate in the first Brazilian speech of the 39-year-old pop star since 2012.
Latam, Gol and Azul have announced almost full-loaded flights and have increased the number of flights. Latam has only added flights to two Rio airports by 25%, and the offer is 26%. The company's flights have reached 90% in recent days.
According to the Minister of Tourism, "Musical Tourism" has become a new driving force in Brazil, supporting not only airlines, but also to hotel and food, CNN reports.
