Two weeks after the sale of the iPhone 17 series, analysts at Morgan Stanley Investment Bank said that the demand for devices was higher than expected. According to MacRumors, this assessment is based on the information received from the Apple online store and the company's supply chain.
According to experts, iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max have aroused the greatest interest among buyers. At the same time, the overbarak iPhone Air shows relatively weak demand. This model replaces the Plus version, which is also a limited popularity.
According to analysts, Apple can produce the production of a series in the second half of 2025 instead of more than 90 million devices instead of 84-86 million.
Against the background of positive expectations, Morgan Stanley raised the target price of Apple's shares to $ 298. However, analysts stressed that the current price of shares (about $ 256) already reflects in great demand, and additional factors are needed for more stable growth.
In the long run, experts predict an increase in iPhone delivery in 2026-2027. As a major driving force, they celebrate the expected release of the first folding iPhone, which is scheduled for September next year. Analysts say this can be Apple's largest innovation in recent years and set a new direction for a series.
Translation of: Euromedia24.com
