New sensation in the world of fashion. One of the biggest deals of the year was carried out.
Italian Prada Group has bought a legendary Versace brand from American Capri Holdings. The transaction amount was luxurious € 1.25 billion.
Thus, Versace returns to Italian fashion world, the hand of Italians. Prada Group's head Patricio Bertli has confirmed the transaction, noting that Versace has always been a strategic value for them. The two brands also unite visions, high quality estetics, creative approach and respect for traditions.
It is important to note that Prada is not going to change Versace's identity. On the contrary, new investments and experience will allow the brand to develop and respond to the market requirements in the latest way.
